Faculty Sponsor: Sundi Richard and Suzanne Churchill
In 2016, negative political advertisements dominated television. This website explains what negative advertisements are, describes the positive results of negative advertising, and allows you to create your own negative advertisement! Research helps explain why negative ads dominate each election cycle. It takes time to investigate the research behind negative advertisements, so I did it for you. By exploring this website, you will begin to understand what makes negative political ads so successful. You will also learn why negative advertisements are still used in politics today.