American Pit Bull Foundation
Veterans and pit bulls are two of the most neglected populations in this country. Everyday 22 veterans commit suicide as a result of PTSD while nearly 3,000 pit bulls are euthanized in shelters daily. The American Pit Bull Foundation (APBF) has taken on the challenge of preventing both through their newest program Operation Sidekick. Through the application of communication theories, our team consulted with APBF and provided communication proposals to help better spread the word of their mission as a preventative care non-profit. Our main goals were specifically to focus on improving storytelling and increasing fundraising through a social media presence, connecting with social and service organizations on college campuses, and developing interactive programs that educate and entertain donors.